We Buy Any Home has announced an exclusive partnership with digital auction provider Under The Hammer, bringing together guaranteed property sales and online auction services for homeowners.
The collaboration is designed to give sellers greater flexibility when choosing how to sell their property, whether they prioritise speed and certainty or exposure to competitive bidding. Under the partnership, homeowners can access both routes through one process, rather than having to engage with multiple providers.
The move follows a period of increased activity in the UK auction market during 2025, with higher sales volumes and funds raised. Auctions have attracted growing interest from sellers seeking certainty and transparency, particularly amid changing market conditions and longer private treaty timelines.
A joined-up approach
Indy Dubb (MRICS), CEO at Under The Hammer, said: “Homeowners want certainty, transparency, and choice. By connecting our services, we are making it easier than ever for customers to sell in the way that works best for them, whether that’s through a guaranteed sale or a competitive auction. Together, we are redefining what it means to sell property in the UK.”
Elliot Castle, CEO of We Buy Any Home, added: “At We Buy Any Home, we’re always looking for ways to give homeowners more choice and control.
“Partnering with Under The Hammer means sellers can now decide what works best for them – a fast, guaranteed sale or a competitive auction – all through one trusted platform.”
By integrating their technology and customer experience, the two companies aim to streamline the property sales journey and provide clearer outcomes for sellers. The partnership reflects wider changes in how properties are being sold, with increased emphasis on speed, certainty and transparency across the sector.
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